It was Cedele that first introduced my family to cinnamon swirl bread. Before Cedele, we had had our favourite sticky buns from a bakery next to Cold Storage Jelita, and cinnamon raisin buns from Delifrance, but never swirly cinnamon in breakfast-type bread. My mother enjoyed Cedele's cinnamon swirl a lot, but rarely bought it because of her preference for wholemeal over white flour.
